New from Wiley · 2nd Edition
The definitive guide to brand licensing.
Brand Licensing For Dummies — co-authored by Stu Seltzer, NYU professor and International Licensing Hall of Fame inductee — turns 30+ years of deal-making into a clear playbook for growing your brand.
The Book
Everything you need to license a brand — or build one worth licensing.
Brand Licensing For Dummies demystifies an industry that generates over $340 billion in retail sales each year. Whether you’re a brand owner, marketer, attorney, or entrepreneur, this is the practical handbook the field has been missing.
About Stu
Three decades at the intersection of brands, partnerships & revenue.
Stu Seltzer is an award-winning adjunct professor at New York University, where he’s been teaching brand licensing for over 20 years. He is the co-author of Brand Licensing For Dummies and was inducted into the International Licensing Hall of Fame in 2024.
As President of Seltzer Licensing Group — a 24-year-old global licensing agency — Stu has crafted and secured partnerships for clients including Unilever, NBC’s American Ninja Warrior, the American Red Cross, Suave, Campbell’s Soup, and Scotts Miracle-Gro.
He honed his negotiation skills managing licensing for Yves Saint Laurent of America and at DC Comics / Warner Bros. Earlier in his career, he was a CPA at Arthur Andersen & Co. He holds a degree from Lehigh University and an MBA from Columbia Business School.
Speaking
Keynotes, seminars & workshops — delivered worldwide.
Stu is a frequent global speaker at the industry’s leading conferences. His sessions are equal parts strategy, storytelling, and practical playbook — sized for everything from intimate executive workshops to main-stage keynotes.
The Business of Brand Licensing
A keynote overview of how brands turn intellectual property into billion-dollar revenue streams.
Strategic Partnerships That Win
How to identify, structure, and negotiate co-branding and licensing deals that move the needle.
Licensing in the Age of IP
What entertainment, sports, fashion, and CPG can learn from each other’s licensing playbooks.
Speaking
Notes on licensing, partnerships & the business of brands.
Occasional dispatches from Stu — case studies, industry trends, and previews of new writing. No spam, easy to unsubscribe.
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Get in touch
Book Stu for your next event.
For speaking engagements, media requests, or licensing consultations, send a note with a few details about your event or project.
Contact
The Business of Brand Licensing
A keynote overview of how brands turn intellectual property into billion-dollar revenue streams.
Strategic Partnerships That Win
How to identify, structure, and negotiate co-branding and licensing deals that move the needle.
Licensing in the Age of IP
What entertainment, sports, fashion, and CPG can learn from each other’s licensing playbooks.
International Licensing Hall of Fame, 2024
Adjunct Professor, NYU (20+ years)
President, Seltzer Licensing Group
MBA, Columbia Business School
Stay in touch
Notes on licensing, partnerships & the business of brands.
Occasional dispatches from Stu — case studies, industry trends, and previews of new writing. No spam, easy to unsubscribe.
Get in touch
Book Stu for your next event.
For speaking engagements, media requests, or licensing consultations, send a note with a few details about your event or project.